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Bernt spiegel.
The bike becomes a part of the rider and vice versa.
Due to the popularity of bernt spiegel s the upper half of the motorcycle in its original german leading to multiple editions and printings the book has been translated into english to bring its provocative message to a wider audience.
A behavioral psychologist design consultant university professor and founder of the spiegel institut in stuttgart bernt spiegel has spent more than 50 years working on man machine interface issues.
Essentially he says that throughout our two legged existence we have developed an internal program that allows us to lean a motorcycle but only up to a certain point.
Human limitations there are various reasons for why we resist leaning but the primary reason comes from bernt spiegel s book the upper half of the motorcycle.
April 1926 in heidelberg ist ein deutscher psychologe und marktforscher sowie spezialist für motorradfahren.
Spiegel institut mannheim regularly conducts car clinics in germany china italy france and the united states.
Bernt spiegel is the author of the upper half of the motorcycle 4 30 avg rating 50 ratings 4 reviews published 1998 die obere hälfte des motorrads.
Spiegel s metaphor considers the rider and the motorcycle as a single unit the rider being the upper half.
Due to the popularity of bernt spiegel s the upper half of the motorcycle in its original german leading to multiple editions and printings the book has been translated into english to bring its provocative message to a wider audience.
Author bernt spiegel explains that a driver can use the motorcycle like an artificial limb with training and experience.
Er gilt als begründer der marktpsychologie.